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About Us

Our History

Chelsea Senior Living opened one of New Jersey’s very first Assisted Living communities in 1997. In the decades that have since followed, the company has expanded to two dozen communities across New Jersey and New York. In addition to Assisted Living, Chelsea offers Independent Living, Memory Care, and a Mental Health program.

But Chelsea’s beginnings were established 35 years ago. It started with a skilled nursing home and an idea from founder Herb Heflich. He wanted seniors to receive the care they needed but also thrive socially and spiritually in a highly interactive environment. Most of all, he wanted seniors to be treated equally, no matter their age or condition.

The original Chelsea Assisted Living community was formerly a hotel in Fanwood. Many Chelsea properties were owned by providers in the senior living and hotel industries but could not achieve the level of success that Chelsea has seen throughout its portfolio.

As the Chelsea brand and reputation grew, senior living investors became more familiar and interested in the company’s management services. Chelsea continues to manage all communities, but real estate developers own them. And as long as the need for senior housing grows, Chelsea will grow.


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Our Vision

To provide seniors with a safe, affordable, and reliable place to live while continuing to enhance lifestyle, care, and housing opportunities.
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Our Mission

To empower seniors to live healthier and happier in a supportive, safe, and inclusive environment. We expect every resident to be treated with the respect and care that they deserve.
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Our Values

Caring: You are cared for and cared about. This is home, and we are all family.

Commitment: We strive for excellence and total satisfaction of every resident, every family every day.

Constancy: We provide excellence all day, every day, to the best of our abilities.

Competency: We are industry leaders in training, quality, and excellence.

In accordance with the Concepts of Assisted Living, Chelsea Senior Living is committed to providing a greater quality of life than seniors would at home, encouraging independence, emphasizing freedom of choice, protecting privacy, and promoting individuality.

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Nationally Recognized for Excellence

The Chelsea’s communities and staff have been honored with awards from multiple organizations, including the American Health Care Association, the National Center for Assisted Living, and various State Departments of Health & Human Services.

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Badge Senior Living Communities Assisted Living 2023 2024
Badge Senior Living Communities Independent Living 2023 2024
Badge Senior Living Communities Memory Care 2023 2024