Chelsea Management Group
Welcome to Chelsea Senior Living, experienced providers of senior housing services.
Chelsea Senior Living has developed a solid track record and reputation based on the quality and experience of our staff, our fiscal responsibility, our creativity, and the success of our projects.
The principals of Chelsea Senior Living have worked with all types of senior service providers, including:
- Independent living units
- Assisted living facilities
- Other senior housing programs
- Alzheimer memory impairment units
In addition to our development, marketing, and management functions, Chelsea Senior Living offers the ability to develop creative investment and financial structures to take advantage of the current financial and economic climate.
We are committed to projects – from affordable to upscale – that respond to changing market needs and create positive outcomes. The ability to provide a continuum of care in creative, realistic ways will be critical as health care systems evolve to address the aging of the population, the introduction of new technology, the evolution of managed care, and the reality of limited financial resources.
With more than four decades of experience in the care of the elderly, Chelsea Senior Living has expertise in both the development and management of senior facilities and services, with specific skills in development, marketing, and operations of facilities. We believe that our expertise is best reflected in the quality of services we provide to our residents.
Meet the Chelsea Management Group team:
HERBERT HEFLICH
, Chief Executive Officer. Mr. Heflich has developed expertise in all
aspects of eldercare management during his over 42 year career as a
nursing home owner-administrator and an assisted living residence
developer and manager. He was Vice President of Mega Care, Inc., a
multi-institutional healthcare organization, where he was directly
responsible for management and coordination of long term care. As a
former executive director and owner of Greenbrook Manor Nursing Home, he
gained the reputation as a leader in the field of nursing home
administration. Mr. Heflich was the founder of the New Jersey Postacute
Network (NJPAN) and a principal in several nursing homes with subacute
units throughout New Jersey. He served as President of the New Jersey
Assisted Living Association (NJALA). He is a former board member of the
Alzheimer's Association of New Jersey. Mr. Heflich received his Bachelor
of Arts degree from Queens College.
ROGER BERNIER
, President and Chief Operations Officer, previously served as an
Assisted Living Residence Executive Director for the company. Mr.
Bernier is responsible for overseeing the operations management of the
company's assisted living residences. A Licensed Nursing Home
Administrator, he has served as a consultant for various assisted living
operations. Before joining Chelsea, he was the Director of Quality
Improvement and the Director of Food and Nutrition Services at Inglemoor
Care Center of Livingston in New Jersey. Mr. Bernier has fifteen years
of long term care directorship experience. He sits on the boards of the
National Center for Assisted Living and the Health Care Association of
New Jersey, and chairs various industry committees on the state and
national levels. He received his Bachelor of Science degree from Johnson
& Wales University and his MBA from Monmouth College.
DEENA SCHAFFER
, Vice President and Chief Financial Officer. Ms. Schaffer is
responsible for overall management of financial reporting, budgeting,
forecasting and planning, systems management and internal control. Ms.
Schaffer's professional career encompasses nearly 30 years of experience
in senior housing and healthcare, with her previous employment
including Continental Health Affiliates where she was Director of
Finance of their long term care division, and Touche Ross & Co.,
where she was a Senior Manager specializing in healthcare. Ms. Schaffer
earned her Bachelor of Science degree in Accounting from Brooklyn
College and is a certified public accountant.
EDIE GERELLI
, Senior Vice President of Operations. Ms. Gerelli is responsible for
oversight and support of our communities, working closely with the
executive directors, administrative team members and regional support of
the designated communities to ensure high quality service delivery,
excellent customer service and solid financial performance. Ms. Gerelli
came to Chelsea in 2007 from Sunrise Senior Living, where she spent nine
years in various positions, most recently as the Area Manager of
Operations for 14 buildings in New Jersey. She currently sits on the
Board of Directors of the National Center of Assisted Living (NCAL) and
is involved in several committees with the Health Care Association of
New Jersey. Ms. Gerelli received her Bachelor of Science degree in
Community Health, with a focus on Gerontology and Nutrition, from
William Paterson University.
JULIE BIBLOWITZ
, Vice President of Marketing. Ms. Biblowitz organizes the marketing
programs for each of the locations and supervises their marketing and
community relations staff. Before joining Chelsea she served as Regional
Director of Marketing for Castle Senior Living. Previous to that she
was Director of Marketing at the Esplanade, the first assisted living
facility in New York City. Ms. Biblowitz received her Bachelor of
Science in Psychology from The University of Hartford.
BARBARA BOHNEMANN
, Vice President of Human Resources. Formerly, the Vice President of
Human Resources at Royal Doulton USA Inc, Ms. Bohnemann brings over 20
years experience in all aspects of human resources including health and
welfare, retirement planning, labor relations, training, recruitment and
organizational development. Ms. Bohnemann received a BA and MS from
Hunter College, New York.
LORETTA KAES
, Vice President of Health Services, is a Registered Nurse with over
twenty years experience in long term care and assisted living. Ms. Kaes'
experience includes leadership positions in nursing and administration
as a Licensed Nursing Home Administrator and Certified Assisted Living
Administrator. Ms. Kaes oversees the clinical operation of the company's
assisted living residences, including quality improvement initiatives
and oversight of clinical staff at each of our facilities. Before
joining Chelsea, Ms. Kaes was an Administrator at Genesis Healthcare
System. She has received the New Jersey Society on Aging's Gerontologist
of the Year Award and ALFA's Best of the Best Award for her development
of the Top Gun Nurse Training Program. Ms. Kaes holds a Bachelor of
Science degree in Nursing from Jersey State University and is board
certified as an Assisted Living Nurse by the American Assisted Living
Association (AALNA) and is board certified in Gerontological Nursing by
the American Nurses Credentialing Center (ANCC).
ELAINE JEFFERS
, Regional Director of Health Services, is a Registered Nurse with over
30 years experience in many areas of Nursing. Prior to Chelsea, Ms.
Jeffers was the Director of Nursing and Patient Education Services at
the Social Clubhouse, a Day Behavioral Program and Case Manager with
United Review Services, a Medical Management Company. Ms. Jeffers is a
former member of The Board of Health of Long Hill Township, NJ. Ms.
Jeffers is a Legal Nurse Consultant, a Certified Case Manager, a
Certified Dementia Practitioner and a Certified Assisted Living Nurse.
Ms. Jeffers holds nursing licenses in NJ and NY. Ms. Jeffers is a member
of the The Case Management Society of America (CMSA) , The American
Assisted Living Nurses Association (AALNA), The Association of Legal
Nurse Consultants (ALNC) , The National Alliance of The Mentally Ill
(NAMI) and The National Council of Certified Dementia Practitioners
(NCCDP). Ms. Jeffers is presently perusing her Masters in Nursing and is
The Vice President of The New Jersey Chapter of The American Assisted
Living Nursing Association.
MICHAEL LEVINE
, Vice President of Sales, directing all sales and marketing efforts of
Chelsea Senior Living communities. Prior to joining Chelsea, Mr. Levine
worked at Sunrise Senior Living as an Area Sales Manager where he
supervised eleven facilities in New Jersey. Before Sunrise, Mr. Levine
was at Marriott Hotels where, after traveling to various communities to
reconstruct troubled banquet departments, he was promoted to Regional
Director of Sales and Catering. Mr. Levine holds Bachelor of Science
degrees in Business and Social Work from The Richard Stockton College of
New Jersey.
Our management team members live in the region where Chelsea communities are located. Our company is not publicly owned or traded.
If you would like more information about the Chelsea Management Group, please feel free to contact us.