Chelsea Management Group

Welcome to Chelsea Senior Living!

With over thirty years of experience, we are a top provider of high-quality senior housing services in New Jersey and New York.

Over the years, our expert team of professionals has developed a solid track record of compassionate, competent care. From fiscal responsibility to creative ingenuity, the success of our communities speaks for itself.

Each member of our management team lives in the local region and plays a direct role in the operational efficacy of the entire Chelsea brand. Our company is neither publicly owned nor traded, ensuring that decisions remain in the hands of those who have built our residences, and our reputation. To learn more about the Chelsea Management Group, please feel free to contact us.

Meet Our Team

The principal members of Chelsea management have worked across a variety of senior care services. Their expertise spans the areas of development, marketing and management which is reflected in the quality of care that we provide to each of our residents. 

In addition to our development, marketing and management functions, the team at Chelsea Senior Living is excited to offer creative and cost-effective solutions to residents in New York and New Jersey. A beacon of hope for those who struggle, our comprehensive variety of housing packages allows families to mitigate the economic impact of aging.

From affordable to upscale, we are committed to residential projects that create positive outcomes amidst changing market needs. Our ability to provide a comprehensive continuum of care in creative, realistic ways is critical to success and allows us to consistently maneuver the healthcare system as it evolves. From the introduction of new technology to the transformation of managed care, it is our strength as innovators that sets us apart from the competition.

Meet the Chelsea Management Group team:

Herbert Heflich

Mr. Heflich has experience in all aspects of eldercare management during his over 50-year career as a nursing home owner-administrator and an assisted living residence developer, manager and owner. He was Vice President of Mega Care, Inc., a multi-institutional healthcare organization, where he was directly responsible for management and coordination of long-term care. Mr. Heflich was the founder of the New Jersey Post acute Network (NJPAN) and a principal in several nursing homes with sub acute units throughout New Jersey. He served as President of the New Jersey Assisted Living Association (NJALA). He is a former board member of the Alzheimer’s Association of New Jersey. Some special achievements include creation of the first supportive housing for developmentally disabled residents, first to computerize nursing home and assisted living functions; created the only assisted living with a behavioral unit in NJ. Mr. Heflich received his Bachelor of Arts degree from Queens College.

Roger BernierMr. Bernier is responsible for overseeing the operations management of the company’s assisted living residences. A Licensed Nursing Home Administrator, he has served as a consultant for various assisted living operations. Roger previously served as an Assisted Living Residence Executive Director for the company. Before joining Chelsea, he was the Director of Quality Improvement and the Director of Food and Nutrition Services at Inglemoor Care Center of Livingston in New Jersey. Mr. Bernier has 25 years of long term care directorship experience. He sits on the boards of the National Center for Assisted Living and the Health Care Association of New Jersey, and chairs various industry committees on the state and national levels. He received his Bachelor of Science degree from Johnson & Wales University and his MBA from Monmouth College.

Deena Schaffer Chelsea Senior Living Vice President FinanceMs. Schaffer is responsible for overall management of financial reporting, budgeting, forecasting and planning, systems management and internal control. Ms. Schaffer’s professional career encompasses nearly 30 years of experience in senior housing and healthcare, with her previous employment including Continental Health Affiliates where she was Director of Finance of their long term care division, and Touche Ross & Co., where she was a Senior Manager specializing in healthcare. Ms. Schaffer earned her Bachelor of Science degree in Accounting from Brooklyn College and is a certified public accountant.

Kelly Neall
Kelly joins Chelsea with 20 years of experience in senior housing. She has served in various capacities, in both operations and sales, and has spent the majority of her time as a senior sales leader supporting teams across the industry.  She is born and raised in New Jersey and has helped to support markets in NJ, CT, NY, PA, VA, WV, NC and DE.  Kelly and her husband are proud parents of a blended family with four children who all participate in a multitude of sports, loving and laughing with family, and getting in as much beach time as possible. She is honored to work in a position that can positively impact the lives of seniors and their families.

Kathy Merkel Chelsea Senior Living Human ResourcesMs. Merkel came to Chelsea after four years as a Senior Human Resources Partner at Advanced Health Media of Bridgewater, NJ. She gained early experience in assisted living working in the dining room at Leisure Park in Lakewood, NJ, during and after high school and as administrator at the former Marriott assisted living facility in Mountainside, NJ, now operated by Sunrise. As Director of Human Resources, Kathy oversees benefits, policies and work rules for all Chelsea and Mt. Bethel Village employees. She earned her BA from West Virginia University and her MA from Fairleigh Dickinson University.

Jim Baeszler HeadshotMr. Baeszler is responsible for Chelsea’s information systems and technology.  He possesses more than 30 years’ experience in long term healthcare information services, reimbursement and management. In his previous role as Director of Business Information for Hospicomm Inc of Philadelphia, he planned, organized and directed activities including the development, implementation, operation, analysis and support of integrated business information systems and related hardware, software, databases and applications.

Pat Banta

Ms. Banta came to Chelsea Senior Living in March, 2014 with more than 40 years of diverse experience in healthcare and research settings. She provides nursing oversight to Chelsea communities in New York and New Jersey and is the clinical informatics specialist for the company. Ms. Banta has served on the New York State Department of Health Assisted Living Residence (ALR) workgroup. Currently, she is involved in several clinical practice committees with the Health Care Association of New Jersey, and the New York State Health Facilities Association. Ms. Banta holds an MA in Health Advocacy from Sarah Lawrence and a BSN from the College of Mount Saint Vincent.

Ann SullivanMs. Sullivan came to Chelsea in 2007 with many years of acute care, long term care and home care experience. She was Health Services Director at The Chelsea at East Brunswick for six years before being promoted to her current position. Ann is an RN with a BSN from Wagner College and is a Certified Assisted Living Nurse.

Dawn Jones, Regional HSD

Dawn oversees the clinical component of communities in our portfolio and is responsible for the management and coordination of external clinical provider relationships. Dawn joined Chelsea Senior Living in 2011 and has been in the roles of Health Services Director and Executive Director. She encompasses a vast background of professional nursing experience including, but not limited to, management in the Assisted Living industry, hospice and palliative care, hospital and long term care. Dawn received her nursing degree from UMDNJ and her BSN from Felician University. She is a certified Assisted Living Nurse and Wound Care Specialist. Dawn resides in Old Bridge, NJ, with her two sons and her rescue dog, Ethel!

Paul GedbawMr. Gedbaw oversees the day to day operations at a number of Chelsea communities. He comes with many years of experience starting in retail and growing into senior living where he has spent the past ten years. Paul has worked in many different capacities in the senior living industry. His latest role was as a District Manager for Emeritus/Brookdale Senior Living where he oversaw many communities in multiple states. Paul lives in Raritan, NJ, with his wife, Nancy.

Ashley Scalzo

When her grandfather was diagnosed with Alzheimer’s disease, Ms. Scalzo gained a deep perspective into an area of life that she had not been previously exposed to. As she learned more about Alzheimer’s and dementia, she was motivated to change careers from radio and event planning to the senior care industry. She began her career in therapeutic recreation. Her leadership abilities and compassion helped elevate her through the ranks at Chelsea Senior Living, most recently as Executive Director of The Chelsea at Warren where she was privileged to work with a staff known for its longevity. A Certified Assisted Living Administrator (CALA) and Certified Dementia Practitioner (CDP), Ms. Scalzo has a strong mandate to ensure that our residents feel a sense of belonging, love and support. Her goal is to help each resident call the Chelsea their home, not merely a place to stay. It’s also important that her staff is valued and supported in the roles they play within the community.

Scott Yaeger

Mr. Yeager is a Chelsea success story, starting out as a summer intern where he demonstrated a keen interest in healthcare. Upon showing his passion for our work and leadership skills, he went directly from being an intern to training as an Executive Director. His most recent assignment before being promoted to Regional Director was as Executive Director of The Chelsea at Solana Marlboro. He earned his MBA at Monmouth University and is a Certified Assisted Living Administrator (CALA). Dedication and commitment are the best words to describe to Mr. Yaeger. No problem is too small or too big. He approaches management with patience and compassion.

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