Chelsea Management Group

Welcome to Chelsea Senior Living, experienced providers of senior housing services.

Chelsea Senior Living has developed a solid track record and reputation based on the quality and experience of our staff, our fiscal responsibility, our creativity, and the success of our projects. Our management team members live in the region where Chelsea communities are located. Our company is not publicly owned or traded. If you would like more information about the Chelsea Management Group, please feel free to contact us.

The principals of Chelsea Senior Living have worked with all types of senior service providers, including:

  • Independent living units
  • Assisted living facilities
  • Other senior housing programs
  • Alzheimer memory impairment units

In addition to our development, marketing, and management functions, Chelsea Senior Living offers the ability to develop creative investment and financial structures to take advantage of the current financial and economic climate.

We are committed to projects – from affordable to upscale – that respond to changing market needs and create positive outcomes. The ability to provide a continuum of care in creative, realistic ways will be critical as health care systems evolve to address the aging of the population, the introduction of new technology, the evolution of managed care, and the reality of limited financial resources.

With more than four decades of experience in the care of the elderly, Chelsea Senior Living has expertise in both the development and management of senior facilities and services, with specific skills in development, marketing, and operations of facilities. We believe that our expertise is best reflected in the quality of services we provide to our residents.

Meet the Chelsea Management Group team:

Herbheflich75pxHERBERT HEFLICH. Chief Executive Officer. Mr. Heflich has developed expertise in all aspects of eldercare management during his over 42 year career as a nursing home owner-administrator and an assisted living residence developer and manager. He was Vice President of Mega Care, Inc., a multi-institutional healthcare organization, where he was directly responsible for management and coordination of long term care. As a former executive director and owner of Greenbrook Manor Nursing Home, he gained the reputation as a leader in the field of nursing home administration. Mr. Heflich was the founder of the New Jersey Postacute Network (NJPAN) and a principal in several nursing homes with subacute units throughout New Jersey. He served as President of the New Jersey Assisted Living Association (NJALA). He is a former board member of the Alzheimer’s Association of New Jersey. Mr. Heflich received his Bachelor of Arts degree from Queens College.
RogerbernierROGER BERNIER, President and Chief Operations Officer, previously served as an Assisted Living Residence Executive Director for the company. Mr. Bernier is responsible for overseeing the operations management of the company’s assisted living residences. A Licensed Nursing Home Administrator, he has served as a consultant for various assisted living operations. Before joining Chelsea, he was the Director of Quality Improvement and the Director of Food and Nutrition Services at Inglemoor Care Center of Livingston in New Jersey. Mr. Bernier has fifteen years of long term care directorship experience. He sits on the boards of the National Center for Assisted Living and the Health Care Association of New Jersey, and chairs various industry committees on the state and national levels. He received his Bachelor of Science degree from Johnson & Wales University and his MBA from Monmouth College.
DeenaschafferDEENA SCHAFFER, Vice President and Chief Financial Officer. Ms. Schaffer is responsible for overall management of financial reporting, budgeting, forecasting and planning, systems management and internal control. Ms. Schaffer’s professional career encompasses nearly 30 years of experience in senior housing and healthcare, with her previous employment including Continental Health Affiliates where she was Director of Finance of their long term care division, and Touche Ross & Co., where she was a Senior Manager specializing in healthcare. Ms. Schaffer earned her Bachelor of Science degree in Accounting from Brooklyn College and is a certified public accountant.
EdiegerelliEDIE EMPIRIO, Senior Vice President of Operations. Ms. Empirio is responsible for oversight and support of our communities, working closely with the executive directors, administrative team members and regional support of the designated communities to ensure high quality service delivery, excellent customer service and solid financial performance. Ms. Empirio came to Chelsea in 2007 from Sunrise Senior Living, where she spent nine years in various positions, most recently as the Area Manager of Operations for buildings in New Jersey. She currently sits on the Board of Directors of the National Center of Assisted Living (NCAL) and is involved in several committees with the Health Care Association of New Jersey. Ms. Empirio received her Bachelor of Science degree in Community Health, with a focus on Gerontology and Nutrition, from William Paterson University.

JuliebiblowitzJULIE BIBLOWITZ, Vice President of Marketing. Ms. Biblowitz organizes the marketing programs for each of the locations and supervises their marketing and community relations staff. Before joining Chelsea she served as Regional Director of Marketing for Castle Senior Living. Previous to that she was Director of Marketing at the Esplanade, the first assisted living facility in New York City. Ms. Biblowitz received her Bachelor of Science in Psychology from The University of Hartford.

MikelevineMICHAEL LEVINE, Vice President of Sales, directing all sales and marketing efforts of Chelsea Senior Living communities.  Prior to joining Chelsea, Mr. Levine worked at Sunrise Senior Living as an Area Sales Manager where he supervised facilities in New Jersey. Before Sunrise, Mr. Levine was at Marriott Hotels where, after traveling to various communities to reconstruct troubled banquet departments, he was promoted to Regional Director of Sales and Catering. He also ran sales and marketing for Icon Hospitality.  Michael currently sits on the A.L.F.A. National Sales and Marketing Roundtable.  Mr. Levine holds Bachelor of Science degrees in Business and Social Work from The Richard Stockton College of New Jersey.

Alisonmanasso75pxALISON MANASSO,  Regional Director of Operations. Ms. Manasso, previously Executive Director of the Chelsea at Manalapan and the Chelsea at Brick, has been with the company since 2003. She has been an activities director, administrator and care manager in various senior service facilities since 1998. She is a Certified Assisted Living Administrator (CALA), a Certified Dementia Practitioner, holds a Certificate in Gerontology and is a graduate of Rutgers University. She lives in Freehold, NJ, with her husband and three children.  Alison is a 2013 Inductee to the N.C.A.L. Future Leaders Class

Kathymerkel75pxKATHLEEN MERKEL, Director of Human Resources, promoted from the position of benefits manager, came to Chelsea after four years as a Senior Human Resources Partner at Advanced Health Media of Bridgewater, NJ. She gained early experience in assisted living working in the dining room at Leisure Park in Lakewood, NJ, during and after high school and as administrator at the former Marriott assisted living facility in Mountainside, NJ, now operated by Sunrise. As Director of Human Resources, Kathy oversees benefits, policies and work rules for all Chelsea and Mt. Bethel Village employees.

ElainejefferssmallELAINE JEFFERSVice President of Health Services, is a Registered Nurse with over 30 years experience in many areas of Nursing. Prior to Chelsea, Ms. Jeffers was the Director of Nursing and Patient Education Services at the Social Clubhouse, a Day Behavioral Program and Case Manager with United Review Services, a Medical Management Company. Ms. Jeffers is a former member of The Board of Health of Long Hill Township, NJ. Ms. Jeffers is a Legal Nurse Consultant, a Certified Case Manager, a Certified Dementia Practitioner and a Certified Assisted Living Nurse. Ms. Jeffers holds nursing licenses in NJ and NY. Ms. Jeffers is a member of the The Case Management Society of America (CMSA) , The American Assisted Living Nurses Association (AALNA), The Association of Legal Nurse Consultants (ALNC) , The National Alliance of The Mentally Ill (NAMI) and The National Council of Certified Dementia Practitioners (NCCDP). Ms. Jeffers is presently perusing her Masters in Nursing and is the President of The New Jersey Chapter of The American Assisted Living Nursing Association.

Ann Sullivan 2014 75pxANN SULLIVAN, Regional Director of Health Services. Ann came to Chelsea in 2007 with many years of acute care, long term care and home care experience. She was Health Services Director at The Chelsea at East Brunswick for six years before being promoted to her current position. Ann is an RN with a BSN from Wagner College and is a Certified Assisted Living Nurse.


PATRICIA BANTA, Chelsea Senior LivingPATRICIA BANTA, Regional Director of Health Services. Pat joined Chelsea Senior Living in March, 2014, with more than 40 years of experience in many aspects of patient care. She was previously Vice President of Healthcare Compliance at Ultimate Care Senior Living Management, during which time she achieved a reduction in staff turnover, reductions in preventable falls and unnecessary hospital transfers and improved satisfaction surveys among residents and their families. She also spent five years as a Senior Analyst in the office of the Inspector General of the U.S. Department of Health and Human Services, a position for which she earned a Distinguished Service Award for evaluation of public health preparedness following 9/11, and served on the New York State Department of Health Assisted Living Residence (ALR) Workgroup, tasked to evaluate and refine aspects of the practical implementation of ALR requirements. In addition to being an RN licensed in New Jersey and New York, Pat is a Certified Dementia Practitioner and a Certified Assisted Living Nurse. She holds an MA from Sarah Lawrence College and a BSN from the College of Mount Saint Vincent.



Your privacy is important to us and we will never rent or sell your information.

Your privacy is important to us and we will never rent or sell your information.


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